Collaborative Project _ Proposal

Concept

During the extension of social network service, it is bounded to say that many people are much concerned about their appearance from the picture, especially in the digital world. This is because probably they want to make better their first-impression. However, the first impression of the certain person is not only decided by an appearance in the physical world. It means that there are lots of other factors to influence on someone’s personality. For instance, from the campaign video of Coca-Cola called Remove labels this Ramadan, it can realize that it is hard to conclude someone’s personality by only facial appearance. In addition, in my case, when I have time to meet the new person, through the conversation, I can deeply understand and sometimes feel more stable from their voice. Through the research, I’m going to find an interactive way to express the importance of voice when people meet someone firstly.

 

Remove labels this Ramadan

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